Author: Dallandyshe XHAFERRI
If you need a motivation letter that will attract the attention of the employer or you need to finish an essay, course assignment, or project in a short time, you no longer need to waste time searching for data. ChatGPT , a system created by the company Open AI , founded by Elon Musk , comes to your aid immediately . It is a revolutionary technology that allows computers to understand and respond to spoken language, creating “human” conversations with a robot that answers questions, helps in writing a text, e-mail , etc.
ChatGPT was announced with great fanfare in November last year, reaching one million users in just the first week after its launch. As the days passed, reactions began to pour in, divided into two groups. Some see it as a very positive development, but there are others who have banned it. For example, for a student ChatGPT is very good news, but for a lecturer it is not, because he cannot control the real knowledge of his students. Thus, many universities have banned the use of this system.
ChatGPT , the artificial intelligence-based system, is expected to have a significant impact on the labor market worldwide. It has just begun to find use and help businesses in Albania.
Jurgen Bode, designer and web developer , tells ACQJ how this artificial intelligence is finding use in the business where he works.
“In the case of Buzi Store , ChatGPT helps by analyzing customer preferences based on their purchase history or through questions from entrepreneurs and provides personalized recommendations for store products. – says Bode, admitting that this practice helps customers improve their shopping experience. – With its help, we reduce response times and increase efficiency in the store. In addition, it eases the workload for store employees”, – he concludes.
Meanwhile, IT expert Said Dulević says that this platform has been embraced since its launch in December 2022, when, as a result of numerous visits, the website was blocked. He admits that ChatGPT has now become a powerful and interesting tool for entrepreneurs.
" ChatGPT is now a very important tool for any business that produces articles, graphics, audio. It is used for advice, for writing essays, for school," he says, while noting that the three different platforms he maintains in Albania are using ChatGPT for chat support , for translations into 3 languages, for keywords , SEO , etc.
Automation of work, potential impact on the economy
Tomi Kallanxhi, an IT expert , says that like any other technology, the acceptance of ChatGPT has been viewed with skepticism.
"It's like the invention of the calculator. Teachers protested in 1966 because they thought students would become lazier, but in fact we will become more multitasking ," he says, adding that, "between 2030-2040 we are expected to reach a point where artificial intelligence will surpass human intelligence. This will make us more autonomous as beings, since a group of 4 people does the work of 400 people," says Kallanxhi, emphasizing that for small countries like Albania, where the workforce is disappearing, imitation of the workforce is positive.
Pano Soko, an economics expert, tells ACQJ that this technological development will reduce the costs of businesses that deal with language modeling, such as "mainly secretarial parts, preparation of presentation materials, sales, etc.".
"At the same time, it will become even easier for the teachers. There will be more study opportunities, there will be more opportunities for study work, the work will be more disciplined, etc., - says Soko, indicating that in this way there will be employees who will have to engage in making the best use of the platform.
"Of course, this comes at a cost. There are some jobs that will be sacrificed, as ChatGPT will replace jobs that are currently performed by people. The moment these jobs are automated, these people will look for a new job," Soko concludes.
Jurgen Bode lists for ACQJ in which business sectors ChatGPT is being implemented, automating the work process.
“Businesses can use ChatGPT to provide a virtual advisor to their customers.
Through the help of natural language technology, ChatGPT can answer customer questions, give advice and provide information in an immediate and efficient manner”, – he says, adding that customers can now get answers to their questions, receive personalized assistance. “ ChatGPT , using natural language and sentiment analysis techniques, can help identify trends, common problems and customer needs. ChatGPT can be used to process routine tasks, such as preparing reports, data analysis or other written tasks. Businesses can program ChatGPT to perform such tasks automatically, serving as a “virtual assistant” for their employees”, – says Bode, adding that this platform is also being used to automate internal business processes.
"This includes automatically answering questions from employees, providing inside information, training recruiters on hiring procedures or helping to distribute documents in the organization," concludes Bode.
A report by Goldman Sachs notes that jobs are partially exposed to AI.
“Although the impact of AI on the labor market is likely to be significant, most jobs and industries are only partially exposed to automation and thus are more likely to be filled, rather than replaced, by AI ,” the authors write.
Challenges: Inaccurate information and the digitization of universities
IT expert Dulević points out that quickly obtaining information is not without challenges, one of which is misinformation.
"On the other hand, the use of ChatGPT , or these quick ideas, or solutions or workarounds of the moment, that we get in record time, can also increase the share of inaccuracies, as often the information generated in these technologies is based on the experiences of other users and sometimes the information is not accurate and this is where the problems begin," says Dulević.
But, he emphasizes that, regardless of how ready Albanians are to embrace this artificial intelligence, its application is still missing in universities and educational curricula.
"Our universities are still on pencil and paper, even though we are talking about programming or technology, which the world has been programming for 30 years. I think that a review of the rubrics should be done, so that our students understand that AI , new technologies and everything that we are seeing as science fiction, in the next 10 years will be an undeniable reality, just like what happened with the computer and the internet," concludes Dulević.
According to a report by the Civic Resistance , 3 years ago, in 2020, the University of Tirana did not have any investment in the digitalization of Services for students and the reimbursement of internet packages. Meanwhile, in the budget for 2022, the University of Tirana has spent 25,788,393 lek on computer and electronic equipment, but in the budget items there was no investment in digital programs, programming, etc.
Meanwhile, Edlira Gjoni, a lecturer and expert in communication sciences, is optimistic about the use of AI by students.
"Personally, I don't see it as a problem, on the contrary, I see it as a platform that helps students to see how it is reasoned, how it is argued and how what they think or write is decided in a very qualitative way", she says, while adds that it is impossible not to identify whether or not a work has been done by students.
Edlira Gjoni, lecturer and expert in communication sciences
"Everything that went to ChatGPT , also from software mechanisms , specially prepared to detect plagiarism, all content received from ChatGPT is detected ," says Gjoni, while adding that, "it is intolerable that Albanian universities, public and private, are extremely late and it is intolerable that they do not have an accessible, digital platform to dictate copies of students and lecturers."
This article is part of the Investigative Journalism Laboratory project, which is financially supported by the Public Relations Office of the US Embassy in Tirana. The opinions, findings, conclusions, and recommendations expressed are those of the author(s) and do not necessarily represent those of the Department of State.
